{'It’s like they’ve erupted out of someone’s subconscious': the way horror has taken over contemporary film venues.
The biggest jump-scare the film industry has encountered in 2025? The resurgence of horror as a dominant force at the British cinemas.
As a style, it has notably exceeded past times with a 22% year-on-year increase for the British and Irish cinemas: over £83 million this year, versus £68,612,395 in 2024.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” notes a cinema revenue expert.
The big hits of the year – Weapons (£11.4m), another hit film (£16.2m), the latest Conjuring installment (£14.98 million) and 28 Years Later (£15.54m) – have all stayed in the cinemas and in the audience's minds.
Even though much of the industry commentary focuses on the standout quality of renowned filmmakers, their triumphs indicate something shifting between audiences and the category.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” states a content buying lead.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But beyond creative value, the steady demand of spooky films this year implies they are giving audiences something that’s much needed: catharsis.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” notes a film commentator.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” explains a prominent scholar of classic monster stories.
In the context of a real-world news cycle featuring war, border tensions, far-right movements, and environmental crises, supernatural beings and undead creatures resonate a bit differently with filmg oers.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” says an performer from a recent horror hit.
“It’s the idea that capitalism sucks the life out of people.”
Historically, public discord has always impacted scary movies.
Analysts highlight the boom of German expressionism after the first world war and the unstable environment of the post-war Germany, with features such as The Cabinet of Dr Caligari and a pioneering fright film.
Later occurred the Great Depression era and iconic horror characters.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” says a commentator.
“So it reflects a lot of anxieties around immigration.”
The phantom of immigration shaped the newly launched folk horror a recent film title.
The creator explains: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Perhaps, the current era of acclaimed, socially switched-on horror started with a brilliant satire released a year after a polarizing administration.
It sparked a recent surge of horror auteurs, including several notable names.
“That period was incredibly stimulating,” comments a director whose film about a murderous foetus was one of the time's landmark films.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The same filmmaker, who is writing a new horror original, adds: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Simultaneously, there has been a reappraisal of the underrated horror works.
In recent months, a new cinema opened in the capital, showing underground films such as The Greasy Strangler, The Fall of the House of Usher and the modern reinterpretation of Dr Caligari.
The renewed interest of this “rough and rowdy” genre is, according to the theater owner, a straightforward answer to the algorithmic content churned out at the box office.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Scary movies continue to upset the establishment.
“These movies uniquely blend vintage vibes with contemporary relevance,” observes an authority.
In addition to the return of the mad scientist trope – with multiple versions of a well-known story upcoming – he forecasts we will see fright features in 2026 and 2027 reacting to our current anxieties: about AI’s dominance in the years ahead and “supernatural elements in political spheres”.
Meanwhile, a biblical fright story The Carpenter’s Son – which tells the story of Mary and Joseph’s struggles after the messiah's arrival, and features celebrated stars as the holy parents – is set for release later this year, and will certainly send a ripple through the faith-based groups in the US.</